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What we're learning.

We're a brand-new agency running Facebook and Instagram ads for local businesses. Instead of a fake wall of logos, we're keeping an open log — what's working, what isn't, and what this work actually teaches us. Roughly once a week. No spin.

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September 5, 2026

Why we're starting a public log

Here's our situation, plainly: we're three people who started an ad agency, and we have zero clients and zero case studies. That's a hard thing to say on a website whose whole job is to get you to trust us with your ad budget.

Most agencies in our shoes paper over it — stock photos of a team that isn't theirs, a wall of client logos they may or may not have worked with, a screenshot of one good week with the account name blurred out. We'd rather just show our work instead. So this is the plan for this log:

  • When we sign our first client, we'll say so here — and later, with their permission, what the ads actually did.
  • When something we tried doesn't work, that goes here too. That's the part most agencies never tell you, and it's the part worth reading.
  • When we learn something concrete about running ads for a local business — a targeting approach, an offer that lands, a mistake we made — we'll write it down here.

The honest reason this exists: a new company asking for your money owes you more than promises. This is us keeping receipts in public. If you want to talk before there's a pile of them, tell us about your business — we'll be straight with you about whether we can help.